How you set up your business is your first marketing tool. Just my policy of not harassing potential buyers, makes folks call me over the next person.
A great website, a great social media presence, and being able to take those calls/texts. Due to the issue with scammers, folks are not going to buy if they can't talk to you on the phone. Responsiveness is your best friend.
What is in a name? Well considering the effort to market a new name, best get this right in the beginning!!!!
There is always a need for both, but when and why is explained. You need the pics for sales, but videos are your best marketing tool!
Behind the Scenes! You see all of these cute pics of puppies, let me show you some trick I have learned to make the process go really fast.
You have a choice when deciding to sell with AKC registration papers.
If you are running a breeding operation, you must always worry about your reputation. This video is something to help avoid future issues.
If a pup has an issue, and it is posted on your site or with your kennel name associated, you cannot even imagine the amount of hate mail and lost clients it will create.
When you are selling top quality, clients do not understand that defects can happen that have nothing to do with your bloodlines and won't happen again.